The Style Issue
Nantucket Summer Style
The island outfit guide — beach morning to dinner in town

Ask ten people what Nantucket outfits look like and you'll get ten catalog answers. The truth is simpler, and much easier to pack for. Island style is built on soft cotton, faded navy, worn-in canvas, and one piece with a story — a handmade tee, a tote your mother carried, a bracelet from a shop on Main Street.
Nothing here is fussy. The ferry is windy, the cobblestones are merciless on heels, and the temperature drops fifteen degrees the moment the sun goes down. Every good island wardrobe is an answer to those three facts.
Occasion One
Beach Morning
Mornings start early — bikes to Steps Beach, coffee balanced in one hand. Wear a swimsuit under everything, throw a cotton tee or an airy button-down over it, and carry a canvas boat tote that can take sand, seawater, and a wet towel without complaint. Rubber-soled sandals, a wide straw hat, and nothing you'd be sad to see faded by the end of August.

Occasion Two
Strolling Main Street
Main Street calls for one step up: a cotton or linen dress, a gingham skirt, or crisp white denim with a striped tee. Flat leather sandals or clean white sneakers — the cobblestones decide this for you. A structured tote holds the farmers-market flowers, and a light cardigan over your arm handles the breeze coming off the harbor.

Occasion Three
Dinner in Town
Evening on Nantucket is never black-tie and never sloppy. A simple dress or wide-leg trousers with a silk or cotton top, a cardigan or navy blazer for when the fog rolls in, wedges or espadrilles instead of stilettos, and small gold jewelry — a shell, an anchor, something with meaning. That's the whole formula, and it works from the Brotherhood to a dinner party in 'Sconset.
Pack This
The Five-Piece Island Capsule
- A canvas boat tote — beach bag by day, market bag by afternoon.
- Two soft cotton tees, one white and one navy or striped.
- One easy dress that reads beach at noon and dinner at seven.
- A navy cardigan or blazer for the temperature drop at sunset.
- Flat sandals plus clean white sneakers. Nothing else survives cobblestones.
Add one handmade piece and you're done. That's the part people remember — and it's why our hand-embellished boat totes and tees are made one at a time on the island.
The Coastal Cottage Styling Guide
A 12-page Nantucket-inspired playbook — hydrangea-blue rooms, weathered cedar curb appeal, and the pieces I'd buy again tomorrow. Plus the weekly Sunday finds. Free, no spam.
Prefer to preview first? See what's inside the guide →
Shop the World of the Story
Bring This Look Home
Three quiet ways to bring a little of the island into your own rooms — curated by our editors.

Shop the Look
Blue & White Decorating
The chinoiserie, ginger jars, and porcelain that anchor the coastal home.

Editor's Rooms
Complete the Look
Whole-room stories styled by our editors — every piece shoppable.

Nantucket Charm Originals
Our Boat Tote Collection
Made by us — the classic canvas tote, monogrammed for island summers.
The Magazine
Continue Exploring Nantucket
Stories from the island — the homes, the gardens, the lanes worth wandering.

The Homes Issue
Ultimate Guide: Nantucket Dream Homes
The gray-shingled cottages, gardens, and details that define the island look.

Wander
25 Beautiful Streets of Nantucket
A slow walk down the island's most photographed cobblestone lanes.

Outdoor Living
19 Nantucket Front Porch Ideas
Wicker, hydrangeas, and the quiet art of an island welcome.

In Bloom
25 Beautiful Hydrangea Gardens
Blue mopheads, white lacecaps, and the gardens that make July feel eternal.

Interiors
25 Coastal Living Room Ideas
Linen slipcovers, driftwood tones, and light that always feels like morning.

At Home
Beautiful Hydrangea Decorating Ideas
Bringing the island's signature bloom into every room of the house.
From the Editors
You May Also Love

The Homes Issue
Ultimate Guide: Nantucket Dream Homes
The gray-shingled cottages, gardens, and details that define the island look.

Wander
25 Beautiful Streets of Nantucket
A slow walk down the island's most photographed cobblestone lanes.

Outdoor Living
19 Nantucket Front Porch Ideas
Wicker, hydrangeas, and the quiet art of an island welcome.

In Bloom
25 Beautiful Hydrangea Gardens
Blue mopheads, white lacecaps, and the gardens that make July feel eternal.











